OReilly Google Advertising Tools Cashing in with AdSense, AdWords:

OReilly Google Advertising Tools Cashing in with AdSense, AdWords

OReilly Google Advertising Tools Cashing in with AdSense, AdWords:
This book has specific and detailed sections on:

• Turning your web site into a profit center with AdSense
• Making sense of AdSense metrics
• Driving traffic to your site
• Optimizing sites for search engine placement
• Working with AdWords campaigns, auctions, and reports
• Managing campaigns dynamically using the AdWords APIs

http://rapidshare.com/files/3790564/OReilly.Google.Advertising.Tools.Cashing.in.with.AdSense.